Setting negative expectations
Pulled a book I had bought quite a while ago (based on recommendations) off the bookshelf and started reading. From the introduction:
Amazon.com: Don't Make Me Think: A Common Sense Approach to Web Usability: Books Steve and I first worked together when I was a creative consultant to @Home networks in 1997.
Ack. I remember @Home's web applications - a real train-wreck - flashy, klunky, and painful to use.
Having set my expectations for the material in the book to solidly negative ... they won't be hard to exceed :). I think it's too late to get my money back.