The good folks at Google slipped another new feature in without my noticing. I am accustomed to using Yahoo to get local movie showtimes. Remembering the number of clever features the Google folks have slipped in lately, tried searching on “movie showtimes”. Got a match set back, and almost missed the first entry was asking for a zip code (for some reason I skipped over this section the first time, believing it was an advertisement).
Entered the zipcode, and got back a useful list of local movie showtimes.
I wonder if the Google folks might be better off highlighting/formatting these inline special features a little differently. This isn’t the first time I have scanned a match set without noticing one of these enhancements.